Search results for "sensory experience"
showing 5 items of 5 documents
JIFAM Special Issue on Experiential Marketing: Perspectives from the International Agro-food Sector
2022
Globalization in the food sector has increased over the past few decades, resulting in consumers finding little differentiation between food products, and consumers who are less loyal to the brand. To help overcome this problem, food companies are trying to shift the consumer’s attention from the product itself toward other elements, such as the experience they have with the brand/product and the emotions that derive from it, through Experiential Marketing. The rise of Experiential Marketing has led to businesses advertising and selling their offerings based on experiences rather than just the characteristics and quality of the product, meaning consumers are increasingly motivated by emotio…
“Sensing” the destination: Development of the destination sensescape index
2021
Abstract Despite the increasing academic interest in the sensory dimension of the tourist experience, the quantitative empirical research in the field is limited by a lack of measurement instruments for evaluating the sensory stimuli perceived by tourists during a destination visit. The study addresses this gap by developing a composite index to assess the sensory destination panorama, termed as “destination sensescape”. The construct is conceptualised as a formative multidimensional variable with 5 dimensions (visualscape, smellscape, tastescape, soundscape, and hapticscape). The psychometric validity and reliability of the 17 items integrating the formative index were established by a rig…
In Defense of Cities : On Negative Presentation of Urban Areas in Environmental Preference Studies
2019
This paper critiques a common research method, image-based studies, in assessing environmental preferences. The method is used, in particular, in the fields of environmental psychology, landscape studies, and health studies, here called empirical environmental preference studies or EEP studies. I argue that the established view in the EEP field that nature is inherently experienced as more aesthetically appealing and restorative than urban environments may be biased because of the image-based method. This paper presents a literature review of EEP studies, discussing them in a framework of environmental and everyday aesthetics. The conclusion is that EEP studies may strip cities of their phy…
Simplicity and the art of something more: A cognitive-semiotic approach to simplicity and complexity in human-technology interaction and design exper…
2018
In human–technology interaction, the balance between simplicity and complexity has been much discussed. Emphasis is placed on the value of simplicity when designing for usability. Often simplicity is interpreted as reductionism, which compromises both the affective nature of the design and usability itself. This paper takes a cognitive–semiotic approach toward understanding the dynamics between the utilitarian benefits of simplicity in design and the art of something more: considerate complexity. The cognitive–semiotic approach to human–technology design experience is a vehicle for explaining the relationship between simplicity and complexity, and this relationship’s multisensory character …
Apperception as a Multisensory Process in Material Experience
2015
Visual perspective has dominated experience research in humantechnology interaction for decades now. The neglect of other sensory modalities is gradually being addressed by scholars and designers, who investigate user experience based on touch, smell, taste, sound and even expressive bodily interactions. In cognitive and affective processes, user experience is always multi-modal, not just regarding perceived multi-sensory information, but also while perceiving through one modality we mentally construct information relevant to the other senses. This article reports the results of an experiment, where participants (N = 52) appraised materials either only by touching them or only by seeing. Th…